4/20 UPDATE: We reached out to Rue21 to confirm what Missouri stores were being closed, and got this official response.
As part of our ongoing business transformation into a more cost efficient operator, we are closing unprofitable stores across our fleet in order to focus on our many hundreds of highly profitable locations. The exact number and timing of these closings will be determined in the coming weeks.
We’ll keep digging and see what updates we can get. An unconfirmed report says Columbia is also on this list.
UPDATE: Rue21 has updated their website and we can no longer confirm what stores are officially closing.
The retail world is imploding thanks to online shopping, and another major fashion store, Rue21, is shutting a bunch of it’s stores. 400 of them, which is about a third of their close to 1200 nationwide stores. 36 of those are in Missouri, soon to be 28. Included in those 8 closing in Missouri is the one at the lake in the Osage Beach Premium Outlets.
THANKFULLY, the Columbia and Jefferson City locations are safe. However, I wouldn’t be too comfortable with that news. We’ve seen too many of these “close a bunch this year, then more next year”, before they’re all gone. We already lost Vanity and Aeropostale, not to mention Macy’s. Def don’t want to see Rue21 be the next to go.
The good news is, while shops are closing, their website remains strong apparently.
It’s true – we are closing some stores. It was a difficult but necessary decision. We still have hundreds of locations across the country, and our website rue21.com, open for business.
Earlier today, these were the Missouri locations listed as closing:
- OSAGE BEACH: Osage Beach Premium Outlets, 4540 Highway 54, Suite M1, Osage Beach, MO 65065 – (573) 302-7599
- BOLIVAR: Bolivar Center, 2520 S. Springfield, Suite C, Bolivar, MO 65613 – (417) 777-5154
- CREVE COUER: Heritage Place, 12545 Olive Blvd, Creve Coeur, MO 63141 – (314) 469-4950
- FENTON: Summit at Gravois Bluffs, 794 Gravois Bluffs Blvd, Suite M, Fenton, MO 63026 – (636) 326-2714
- HANNIBAL: Huck Finn Shopping Center, 210 Stardust Drive, Hannibal, MO 63401 – (573) 231-0700
- KANSAS CITY: Shops at Boardwalk, 8618 North Boardwalk Avenue, Kansas City, MO 64154 – (816) 382-3406
- MAPLEWOOD: Deer Creek Shopping Center, 3202 Laclede Station Road, Maplewood, MO 63143 – (314) 647-2773
- WASHINGTON: Phoenix Center II, 1925 Vernaci Drive, Washington, MO 63090 – (636) 390-0521